NEW YORK--(BUSINESS WIRE)--Sept. 7, 2005--New York Life Insurance Company is partnering with the Life and Health Insurance Foundation for Education (LIFE) to sponsor Life Insurance Awareness Month (LIAM) this September, a comprehensive public awareness campaign aimed at promoting the importance of life insurance among America's families and businesses.
Sy Sternberg, chairman and chief executive officer of New York Life Insurance Company said, "For more than 160 years, our agents in communities across the nation have aided families in planning for their financial future. We are proud to join LIFE in this industry-wide initiative to educate consumers about the role life insurance plays to ensure the financial security of America's families."
New York Life Insurance Company is one of more than 100 companies and trade groups committed to promoting Life Insurance Awareness Month. New York Life plans to support the industry-wide awareness campaign with advertising and additional outreach to agents and policyholders.
"Life insurance offers peace of mind to families and businesses. But with an estimated 60 million Americans lacking adequate life insurance coverage, the need for an industry-wide initiative is clear. By partnering with LIFE, we are continuing our commitment to help bring that peace of mind to even more families," said Paul Morris, senior vice president in charge of Agency Department.
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