More People Using Web for Auto Insurance

According to an article on money.cnn.com by Lavonne Kuykendall called "More Customers Buying Auto Insurance Online", more and more auto insurance companies are adapting to internet sales. Many insurance companies rely heavily on agents to sell their auto insurance, but as more people are logging on to the Internet to shop, those agents' roles are shifting.

Thomas J. Wilson is the chief executive of Allstate Corp, and he says that Allstate is aiming to have fewer agencies that are bigger and offer a more consistent customer experience. He states that about half of their new auto insurance policyholders originally make contact through their website. That's huge when considering leads are a core part of a successful business.

Other auto industries are heavily relying on the Internet such as car companies, repair shops and Departments of Insurance (DOI). You can find much information on DOI through the county, such as Illinois DOI which has a lot of valuable information online.

insurance.com acquires 4insurance.com

Press Release

Online insurance agency Insurance.com has purchased personal lines insurance shopper 4insurance.com.

As a result of the acquisition, 4insurance.com will offer car insurance quotes from over a dozen auto insurance companies.

Launched in 1996 by iHomeowners, 4insurance.com offers consumers the ability to shop for auto, life, home and health insurance plans.

At 4insurance.com, consumers will answer one set of questions in order to get multiple insurance rate quotes from top companies, and can then select and purchase a policy online or over the phone with in-house licensed agents.