Golden Rule and Norvax Join Forces to Automate Insurance Application Process

CHICAGO and INDIANAPOLIS, Aug. 31 /PRNewswire/ -- Golden Rule Insurance

Company, a leader in the individual health insurance market for nearly

60 years, and Norvax Inc., a leading developer of Web-based sales and customer

communication tools for the insurance industry, have joined forces to automate

the insurance application process for brokers and customers.

Golden Rule's E-Store electronic application system and Norvax's suite of

Web-based sales tools have been integrated to enable prospective insurance

clients to go to a Golden Rule broker's Web site, obtain quotes for insurance

plans and complete an application -- all online -- saving both the broker and

customer time and money.

"With our suite of tools integrated in Golden Rule's E-Store, prospects

can get instant quotes and complete their applications online, reducing

turnaround time and minimizing the broker's administrative expenses," said

Scott Osler, vice president, business development, Norvax. "Customers also

benefit from a faster response after they make a buying decision because the

broker doesn't have to wait to receive the application through the mail."

Previously, prospects who visited a Golden Rule broker's Web site had to

download, print, manually complete and mail in an insurance application. Now

applications can be submitted instantly online, with automatic follow up

generated. Applicant data accuracy also increases because incomplete

applications can't be submitted.

Norvax's suite of tools allows Golden Rule's brokers to:



-- Quickly set up a carrier-approved Web site that integrates Golden

Rule's E-Store electronic application system;

-- Generate instant health insurance quotes and compare plans

side-by-side;

-- Cut administration and mailing costs by decreasing the need to send out

heavy brochures and applications;

-- Reduce application submission time;

-- Receive leads in real time;

-- Create automatic follow-up e-mails; and

-- Quote updated leads automatically from within follow-up e-mails.





"Our goal is to help brokers increase their sales of Golden Rule health

plans. By strengthening our partnership with Norvax, we are able to offer

brokers state-of-the-art online marketing tools to grow their businesses,"

said Scott Lingle, director of Internet sales for Golden Rule.

Insurance brokers who want to quote Golden Rule in a faster, cost-

effective way should call Norvax at 866-466-7829. Brokers not yet appointed

with Golden Rule should call Golden Rule at 1-800-474-4467 or visit

http://www.goldenrule.com/estore .