You don't have to look further than your television set to realize how little choice Massachusetts consumers have for auto insurance. During a Red Sox/Yankees game earlier this season, the ads made it all very clear within the first few innings. If you want to find out how to save $200, the "gecko" can't help you in this state, and neither can so many other insurers that won't come here.
Most of the ads we see are actually national marketing campaigns, because insurers compete quite aggressively for consumers in 49 other states. Here, most of our 18 insurers don't actively pursue us. They don't need to. They know a fair amount of us will end up with them anyway. Recently, another small auto insurer announced it was leaving Massachusetts, yet another victim of our system's failings. Twenty-two thousand drivers will be forced to switch insurers next year. This has happened to hundreds of thousands of drivers in our state in recent years ...and that sure wasn't their choice! In the last year and a half, almost 30,000 consumers have also lost choice in their home insurer. This frustration may have been averted if Massachusetts didn't have an auto insurance system that repels national insurers, which offer a full menu of insurance products.
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