Humana launches HumanaOne in Alabama

From Business Wire

Humana Inc. through its subsidiary Humana Insurance Company, announced today the introduction of its HumanaOne(R) line of individual health insurance plans in Alabama. HumanaOne is designed to offer affordable health insurance coverage along with a great degree of choice, freedom and flexibility, giving individual consumers an important new alternative in Humana, one of the nation's largest health benefits companies.

HumanaOne is built to appeal to individuals and families not insured by their employer, including self-employed entrepreneurs, small business employees, part-time workers, students, early retirees and others needing affordable health insurance coverage.

HumanaOne first debuted in Illinois in June of 2002 and is now available in a total of 24 states - Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Iowa, Indiana, Kansas, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Nebraska, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Utah and Wisconsin.

HumanaOne's PPO arrangement allows consumers to visit any doctor or health care provider they choose, or they can receive the highest level of benefits by visiting one of the doctors, hospitals and other facilities within Humana's network. Humana, through the ChoiceCare Network, Humana's national PPO network, contracts with more than 300,000 health care providers in all 50 states. Humana's national presence also means those who work or travel outside Alabama can receive in-network benefits from any contracted physician or health care provider, which is advantageous for frequent travelers, students attending college away from home and anyone who moves to a new state.

HumanaOne is marketing its individual health insurance plans through its nationwide network of approximately 25,000 actively appointed independent insurance agents and brokers. "We have longstanding and well-established relationships with insurance professionals across the country, and we are relying heavily on them to bring HumanaOne to the marketplace," said Loram. As in other states, Humana will promote HumanaOne through advertising and direct mail campaigns in Alabama.