American Family Insurance continues to dominate the homeowners and auto insurance markets in Wisconsin, insuring more than one in every four homes and almost 23% of drivers.
American Family, which is based in Madison, WIsconsin took in annual homeowners insurance premiums of more than $215 million in 2005 for a market share of 25.9%. Premiums paid to American Family for private passenger auto insurance last year was nearly $521 million, a market share of 22.6%.
State Farm was No. 2 in homeowner insurance premiums at 15.5% of market share, and second in auto insurance at 12.2%.
The report indicated individual accident and health insurance coverage has been growing rapidly in Wisconsin, following a national trend. The growth is occurring as more and more business, especially small businesses, are finding it too expensive to provide group health benefits, said Bob Hurley, vice president of customer care for eHealthInsurance, a Mountain View, Calif.-based online provider of health insurance.
The state's market share leader in individual accident and health coverage, Blue Cross Blue Shield of Wisconsin, saw the amount of premiums written surge to $270 million in 2005 from $179 million in 2004. Blue Cross had market share of 17.3%
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