NEW YORK --(Business Wire)-- March 28, 2005 -- Automotive Web sites often are thought of as a man's domain, but women are the majority to several sites delivering information about automotive finance, registration and vehicle insurance.
According to Hitwise, the world's leading online competitive intelligence service, women comprised 40 percent of visits to automotive Web sites for the four weeks ending March 19, 2005. While they are slightly underrepresented in the overall auto category, women are far more likely to visit sites like AmeriCredit (www.americredit.com), AAA (www.aaa.com), NASCAR Store (store.nascar.com), Department of Motor Vehicles Guide (www.dmv.org), and Esurance (www.esurance.com).
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