CLEVELAND, March 22 /PRNewswire/ -- A gruff but lovable English bulldog named Otto says he knows how drivers can save money on auto insurance. And Otto ought to know what he's talking about -- after all, he's the spokesdog for Insurance.com, which is out to become the top dog in the auto insurance world.
In a newly launched national cable television advertising campaign, the pooch pitches Insurance.com's insurance marketplace, which allows consumers to compare rates from top auto insurance companies side-by-side. They can then purchase insurance products, either online at http://www.insurance.com/ or by telephone at 1-800-639-9201. "It's so easy, even a human can do it," as Otto points out.
"OK, Otto doesn't really talk," concedes Lou Geremia, president of Insurance.com, already the largest online auto insurance agency in the United States. "But viewers ought to listen to what he's thinking, because there's a good chance they can save on insurance at Insurance.com, where they can compare, buy and save."
According to Insurance.com's recently released 2004 Auto Insurance Pricing Report, quotes for auto insurance premiums increased by as much as 22 percent or decreased by almost 14 percent during the past year, depending on the state.
"That's why it pays to shop for insurance -- exactly the point Otto is making," said Geremia.
In one message, Otto is seen sticking his head out the window of a car, his ears flapping in the breeze.
"Boy, do I love getting taken for a ride," he says -- or thinks. "What I don't love is when the big guy gets taken for a ride on his auto insurance. But who's got time to shop around? That's where Insurance.com can help."
The :30 and :60 spots were produced for Insurance.com by Pickett Advertising of San Francisco.
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