Auto insurance purchased online increased 58% in 2006 compared to 2005, according to comScore.
ComScore also noted that the total number of auto insurance quotes submitted online increased 15%
According to the company, price-conscious consumers consider the Internet critical to their research. They submitted more than 70 million auto insurance online rate quotes from 2004 to 2006, the report noted.
This year also shows signs of increasing Internet use. During January and February, the number of auto insurance quotes submitted online increased 29 percent, and the number of policies purchased online increased 45 percent compared to the same period in 2006.
Reasons for not purchasing or researching auto insurance online included preference for speaking with an actual person, and not wanting to submit confidential information over the Internet. The report noted more than percent of consumers said that guaranteed site security would increase their likelihood of purchasing online.
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