21st Century Auto Insurance Advertising Campaign

(TW | charts | news | PowerRating) announced that it now serves auto insurance customers in Florida, Georgia and Pennsylvania, the latest wave of the company's national expansion in the personal auto insurance market. The three East Coast states represent 15% of the total U.S. personal auto premium, giving 21st a footprint in nearly half of the U.S. market. To reach this growing group of empowered auto insurance consumers, 21st has also launched its first-ever national television advertising campaign with ad buys on 27 national cable networks including USA, TNT and FOX News Channel. The campaign highlights 21st Century Insurance's understanding of modern consumers during all phases of their lives.