MOUNTAIN VIEW, Calif., Aug. 23 /PRNewswire/ -- Unique hybrid entertainment
and grass roots agency Robertson Schwartz Agency (RSA) has been chosen by
eHealthInsurance, the nation's leading source for individual and family health
insurance, to provide strategic and tactical publicity and marketing counsel.
eHealthInsurance's choice of RSA as an agency of record is a move that
reflects the growing trend towards entertainment-based marketing. The new
alliance will bring together over 25 years of entertainment and grass roots
experience with one of the leading authorities on personal health insurance
solutions.
RSA and eHealthInsurance will together launch an innovative campaign to
include publicity, strategic partnerships, viral marketing and embedded
content placement. RSA will further build on eHealthInsurance's commitment to
provide the consumer with easy access to information and tools to make
informed health insurance decisions through consumer-focused educational
initiatives.
"Consumers nationwide are looking for health insurance solutions that meet
their needs," said Lyn Chitow-Oakes, Chief Marketing Officer of
eHealthInsurance. "Our goal is to make eHealthInsurance synonymous with the
ability to find accessible, affordable health insurance through innovative
marketing and publicity programs that reach beyond traditional marketing
approaches and set a new standard for marketing to consumers. RSA brings a
unique blend of skill sets and relationships that will make this possible."
"We are delighted to join eHealthInsurance in their mission to educate and
inform the American public that health insurance is affordable, necessary and
most importantly, accessible to everyone," said Rusty Robertson, Partner, RSA.
"eHealthInsurance is already a leader in providing health insurance
solutions," adds Sue Schwartz, Partner, RSA. "By utilizing our network of
alliances as well as working with the company to implement a comprehensive
publicity and entertainment campaign, eHealthInsurance will help to empower
American households with the knowledge they need to make smart health
insurance choices."
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