Health Savings Accounts have broad appeal

A new study by a leading firm offering Health Savings Accounts shows that 43% of those purchasing the new accounts since January 1 were previously uninsured.



The study released June 21 by Assurant Health, a national health insurance carrier that focuses on individual and small group policies, shows that the new accounts are appealing to those who previously were shut out of the insurance market, to families, to older Americans, and to workers of all income levels.



The findings provide real data to prove critics wrong when they claim that the new consumer-directed health care products are only for the “healthy and wealthy.”



Data from the on-line brokerage company eHealthInsurance shows that nearly half of HSA purchasers make less than $50,000 a year.